As social media has become fully integrated into our lives, few of us may have predicted how our behaviours and interactions with one another on these platforms would eventually develop and evolve. Today, it is now possible to receive attention on social media for content both interesting and controversial across all social platforms.
However, in the case of controversial content, there is little known about what the individual might do, should their status update, tweet or other content start trending for the wrong reasons. This video presentation aims to search for and pose potential answers to this problem. Bláthnaid King will examine a series of case studies that serve as examples of this particular problem, in order to highlight the common themes and triggers of internet ‘firestorms’.
This presentation will give an insight into King’s MA research interest which focuses on negative behaviour that targets an individual on social media. This area of research is concerned with understanding how we move and participate in digital spaces, particularly in the case of trending topics or ‘crises’ that have the potential to damage an individual’s reputation or alter their lives. How we understand our interactions and behaviours in digital spheres, may ultimately, serve as crucial knowledge in management and response in future cases of digital crises online.
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