Monthly Archives: April 2016

Digitalis Presentation

As social media has become fully integrated into our lives, few of us may have predicted how our behaviours and interactions with one another on these platforms would eventually develop and evolve. Today, it is now possible to receive attention on social media for content both interesting and controversial across all social platforms.

However, in the case of controversial content, there is little known about what the individual might do, should their status update, tweet or other content start trending for the wrong reasons. This video presentation aims to search for and pose potential answers to this problem. Bláthnaid King will examine a series of case studies that serve as examples of this particular problem, in order to highlight the common themes and triggers of internet ‘firestorms’.

This presentation will give an insight into King’s MA research interest which focuses on negative behaviour that targets an individual on social media. This area of research is concerned with understanding how we move and participate in digital spaces, particularly in the case of trending topics or ‘crises’ that have the potential to damage an individual’s reputation or alter their lives. How we understand our interactions and behaviours in digital spheres, may ultimately, serve as crucial knowledge in management and response in future cases of digital crises online.


Alfonso, González-Herrero, and Smith Suzanne. ‘Crisis Communications Management on the Web: How Internet-Based Technologies Are Changing the Way Public Relations Professionals Handle Business Crises’. Journal of Contingencies and Crisis Management 16.3 (2008): 143–153. Wiley Online Library. Web

Barkham, Patrick. ‘Cat Bin Woman Mary Bale Fined £250’. The Guardian 19 Oct. 2010. The Guardian. Web. 6 Apr. 2016.

Elgot, Jessica. ‘Goldsmiths Students Divided over Event That Excluded White Men’. The Guardian 20 May 2015. The Guardian. Web. 6 Apr. 2016.

Hyland, M. J. ‘The Trial of Mary Bale’. Financial Times 25 Mar. 2011. Financial Times. Web. 6 Apr. 2016.

Kaligotla, Chaitanya, and Charles D. Galunic. ‘The Spread of False Ideas through Social Media’. Academy of Management Proceedings 2015.1 (2015): 14564. Web.

Kietzmann, Jan H. et al. ‘Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media’. Business Horizons 54.3 (2011): 241–251. ScienceDirect. Web. SPECIAL ISSUE: SOCIAL MEDIA.

Pang, Augustine, Nasrath Begam Binte Abul Hassan, and Aaron Chee Yang Chong. “Negotiating crisis in the social media environment: Evolution of crises online, gaining credibility offline.” Corporate Communications: An International Journal 19.1 (2014): 96-118.

Pfeffer, J., T. Zorbach, and K. M. Carley. ‘Understanding Online Firestorms: Negative Word-of-Mouth Dynamics in Social Media Networks’. Journal of Marketing Communications 20.1-2 (2014): 117–128. Taylor and Francis+NEJM. Web.

Ronson, Jon. ‘How One Stupid Tweet Blew Up Justine Sacco’s Life’. The New York Times 12 Feb. 2015. Web. 4 Jan. 2016.

‘Charges Have Been Dropped Against the Woman Who Allegedly Tweeted #KillAllWhiteMen | VICE | United States’. VICE. N.p., n.d. Web. 6 Apr. 2016.

‘I’m Glad the CPS Saw Bahar Mustafa’s #killallwhitemen Tweet in Context’. The Guardian 5 Nov. 2015. The Guardian. Web. 6 Apr. 2016.



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